More than 1,500 journalists in McClatchy newsrooms spread across the country are uniting in this initiative, with the aim of telling compelling, immersive stories that illuminate the world around our users.
Videos produced throughout the network run across all McClatchy sites — like miamiherald.com and sacbee.com — on hundreds of other sites nationwide through distribution, and across social media, on the company's YouTube channels and Facebook pages.
A central team, based in the Washington, D.C. bureau, is helping to guide and support these efforts with an infusion of digital video skills. Video producers and social media experts work on a Real-Time Desk, paying close attention to trending videos. The Sandbox hosts developers and video journalists who are pioneering immersive storytelling techniques.
Regional editors and video fellows operate in newsrooms around the country. Video-specific developers work on improving the experience alongside colleagues.
In 2016, The Video Lab launched a branded content studio to tell compelling narrative stories associated with trusted brands. Here's a note on our progress so far.
The close-knit and hard-working team functions like a roll-up-your-sleeves start-up, embracing design thinking principles and an iterative approach to our work. Traditional lines between roles often blur as we focus on perfecting the experience for viewers, telling stories with local characters and global appeal.
The Video Lab has been recognized with the following awards and nominations:
View job postings.