Four years ago, when we set out on this adventure to better incorporate video into our DNA, we were laser-focused on getting our 30 news organizations into the video game.
Fast-forward to today, and we have hundreds of millions of video views across a variety of digital platforms each year, and video producers in newsrooms all over the country. It was all accomplished under the internal brand of The Video Lab.
As the word “lab” implies, we’ve been hypothesizing, experimenting and then scaling our results. We’ve also taken on more than just video, with podcasting, long-form episodic programming, and smart-speaker news delivery.
While that ethos of experimentation with purpose will continue to thrive, we’ve outgrown the name. Read more on our origins from Andy Pergam, McClatchy's VP of Video and New Ventures.
The Video Lab has been recognized with the following awards and nominations:
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